The Key Factors Influencing the Organizational Innovative Behavior of International Enterprises in China

Abstract

In the context of globalization, the internationalization of Chinese enterprises has become a crucial means to promote national economic growth and enhance international competitiveness. The purpose of this study is to examine, in depth, the impact of external and internal factors on the internationalization strategies of Chinese enterprises, providing a scientific basis for formulating effective internationalization strategies through theoretical analysis and empirical research. The study combines a questionnaire survey and quantitative analysis to collect a large amount of firsthand data, revealing the specific mechanisms of different factors in the internationalization strategy. This study enriches the theory of enterprise internationalization and provides practical guidance for enterprise managers, thereby having great theoretical and practical significance.