DSpace JSPUI
DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets
Learn More
Browsing by Author Surachai Traiwannakij, advisor
Showing results 1 to 10 of 10
| Issue Date | Title | Author(s) |
| 2023 | The Factors Impacting Customer Loyalty in Cosmetic Products in China | Surachai Traiwannakij, advisor; Yao, Yirui |
| 2023 | The Factors Influencing Chinese Consumer Purchase Intention Through Webcast Transaction | Surachai Traiwannakij, advisor; Li, Jianing |
| 2024 | The Factors Influencing the Effectiveness of the Integration of Ideological and Political Management in Basic Computer Courses of Medical Students | Surachai Traiwannakij, advisor; Caida DUAN |
| 2023 | The Impact of New Media Marketing, Information Credibility, and Customer Satisfaction on Brand Loyalty in the Publishing Industry | Surachai Traiwannakij, advisor; Yuan, Wenke |
| 2024 | The Influence of Corporate Social Responsibility, Workplace Spirituality, and Positive Emotion on the Peripheral Performance of Employees | Surachai Traiwannakij, advisor; Wei LI |
| 2024 | The Influence of Leadership Behavior Assessments and Servant-Oriented Leadership on Employee Engagement | Surachai Traiwannakij, advisor; Siyu CHENG |
| 2023 | The Influence of Marketing Mix 7Ps, Health Consciousness and Social Media on Consumer Purchase Intention at Heytea Physical Stores | Surachai Traiwannakij, advisor; Li, Wenwen |
| 2024 | The Influencing Factors of University Management’s Big Data Technology Adoption | Surachai Traiwannakij, advisor; ChunMei SHAO |
| 2024 | Key Factors Influencing Leadership Effectiveness in Diverse Workplaces in Fuzhou City, Fujian Province, China | Surachai Traiwannakij, advisor; Chen, Yaosheng |
| 2023 | Perceived Quality and Perceived Value Influence on Brand Loyalty Toward Luxury Hotel in Kunming, Yunnan, China | Surachai Traiwannakij, advisor; WANG, Zhishen |