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Browsing by Author Surachai Traiwannakij, advisor
Showing results 1 to 7 of 7
| Issue Date | Title | Author(s) |
| 2023 | The Factors Impacting Customer Loyalty in Cosmetic Products in China | Surachai Traiwannakij, advisor; Yao, Yirui |
| 2023 | The Factors Influencing Chinese Consumer Purchase Intention Through Webcast Transaction | Surachai Traiwannakij, advisor; Li, Jianing |
| 2023 | The Impact of New Media Marketing, Information Credibility, and Customer Satisfaction on Brand Loyalty in the Publishing Industry | Surachai Traiwannakij, advisor; Yuan, Wenke |
| 2024 | The Influence of Corporate Social Responsibility, Workplace Spirituality, and Positive Emotion on the Peripheral Performance of Employees | Surachai Traiwannakij, advisor; Wei LI |
| 2023 | The Influence of Marketing Mix 7Ps, Health Consciousness and Social Media on Consumer Purchase Intention at Heytea Physical Stores | Surachai Traiwannakij, advisor; Li, Wenwen |
| 2024 | Key Factors Influencing Leadership Effectiveness in Diverse Workplaces in Fuzhou City, Fujian Province, China | Surachai Traiwannakij, advisor; Chen, Yaosheng |
| 2023 | Perceived Quality and Perceived Value Influence on Brand Loyalty Toward Luxury Hotel in Kunming, Yunnan, China | Surachai Traiwannakij, advisor; WANG, Zhishen |
