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Issue DateTitleAuthor(s)
2018Essentials Of MarketingWilliam D. Perreault...[et.al.]
2024The Influence of Live Streamers' Personal Traits on Consumer Purchase Intention: The mediating Role of Consumer CognitionPipattarasakul, Piyarat; Shi, Binrui
2023The Impact of New Media Marketing, Information Credibility, and Customer Satisfaction on Brand Loyalty in the Publishing IndustrySurachai Traiwannakij, advisor; Yuan, Wenke
2023Influence of Vivo Mobile Brand Sponsorship of Sports Events on Consumer Purchase IntentionDaranee Pimchangthong, advisor; Zhang, Yinqi
2023The Influence of Marketing Mix 7Ps, Health Consciousness and Social Media on Consumer Purchase Intention at Heytea Physical StoresSurachai Traiwannakij, advisor; Li, Wenwen
2023Factors Influencing Consumers’ Brand Loyalty to Chinese Tea Drinks in Bangkok, ThailandVuttichat Soonthonsmai, advisor; LUAN, Zhenyu
2023The Factors Influence on Consumer Purchase Intention Toward Green Hotel In Xinjiang, ChinaPharatt Run, advisor; QIUXIN, Luo
2023The Factors Impacting Customer Loyalty in Cosmetic Products in ChinaSurachai Traiwannakij, advisor; Yao, Yirui
2024The Influence of Brand Image and Marketing Mix on Repurchase Intention Towards Sinloy Coffee in YunnanPharatt Run, advisor; Zhi WANG

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