Factors Affecting Employees’ Engagement in E-Business

Abstract

With the rapid growth of the e-business sector, employee engagement has become essential for organizational success, customer satisfaction, and corporate reputation. This study aims to examine the impact of demographic variables on employee engagement and explore how salary fairness, employee innovation behavior, and corporate social responsibility (CSR) influence cognitive, affective, and behavioral engagement among employees in China's e-business sector. A quantitative analysis was conducted using data collected from 400 e-business employees. Descriptive statistics, including frequency and percentage, and inferential statistics, such as independent sample t-tests, one-way ANOVA, LSD post-hoc analysis, and multiple linear regression, were applied at a 0.05 significance level. The results show that gender, age, educational background, and work department do not significantly affect employee engagement. However, monthly income does lead to differences in engagement levels. Furthermore, salary fairness, employee innovation behavior, and CSR significantly influence cognitive, affective, and behavioral engagement, with salary fairness having the most substantial impact on cognitive and overall engagement. In contrast, CSR had the greatest effect on affective and behavioral engagement. Detailed recommendations are provided to enhance employee engagement in the e-business sector.