https://dspace.rmutk.ac.th/jspui/handle/123456789/4837 The Institute of Science Innovation and Culture Sun, 02 Nov 2025 13:28:43 GMT 2025-11-02T13:28:43Z https://dspace.rmutk.ac.th/jspui/handle/123456789/4863 Title: Buddhist Monastic Education in Guangdong 2012–2022: Transformative Concepts and Roles in China's New Era Authors: Tian, Keming Abstract: Since the 18th National Congress of the Communist Party of China in 2012, Chinese society has entered a new phase focused on comprehensively constructing a moderately prosperous society. Concurrently, the ideology of socialism with Chinese characteristics for a new era was officially introduced, leading to significant reforms across various sectors, including the sinicization of religions. This context presents an opportune moment for advancing educational reform within Buddhist temples. This study examines the development and transformation of Buddhist temple education in Guangdong Province over the past decade. Employing a mixed-methods approach grounded in social cognitive theory, the research incorporates historical analysis, literature review, participant observation, and interviews with key stakeholders. Primary data sources include archival records from Guangdong Buddhist College, policy documents, media reports, and academic publications. The research aims to (1) explore the evolving educational concepts and roles within Buddhist temples in Guangdong; (2) analyze how temple education balances traditional values with modern educational demands; (3) identify challenges faced and strategies adopted for institutional management reform; (4) assess the influence of temple education on contemporary Chinese society; and (5) offer insights for the future development of Buddhist education in China. Findings indicate that Buddhist temple education in Guangdong is a vital platform for cultural preservation, social adaptation, and the cultivation of politically aware, ethically grounded, and academically competent monks. Despite significant progress, the system faces ongoing challenges such as declining monastic enrollment, employment difficulties for graduates, and navigating modern societal expectations. Recommendations and future research directions are proposed to support sustainable development. Description: A Dissertation Submitted in Partial Fulfillment Of the Requirements for the Degree of Doctor of Philosophy in Education and Society Institute of Science, Innovation, and Culture Rajamangala University of Technology Krungthep Academic Year 2024 © Copyright Rajamangala University of Technology Krungthep, Thailand Mon, 01 Jan 2024 00:00:00 GMT https://dspace.rmutk.ac.th/jspui/handle/123456789/4863 2024-01-01T00:00:00Z https://dspace.rmutk.ac.th/jspui/handle/123456789/4862 Title: The Influence Of Service Quality And Social Media Search On Tourists’ Satisfaction Towards Travel Agencies In Zhoushan City, Zhejiang Province, Eastern China Authors: Liu, Jiming Abstract: This research aimed to study the influence of service quality of travel agencies and social media search on Chinese tourists’ satisfaction in Zhoushan Zhejiang to provide recommendations to improve the business for travel agencies in Zhoushan Zhejiang. The conceptual framework was laid out for the SERVQUAL, social media search, and expectation confirmation models. The sample was 405 tourists who traveled to Zhoushan Zhejiang, China, using the top three leading travel agencies. Descriptive statistics were used to analyze data, including Frequencies, Mean, and Standard Deviation. In comparison, inferential statistics were Independent Samples t-test, One way ANOVA, LSD, and Multiple Linear Regression. The analysis found that most respondents were females, married, 36-45 years old, housewives, and earn 5,001-8,000 yuan of monthly income. The hypotheses found that the difference in marital status affected tourists’ satisfaction in confirming expectations differently. Service quality of travel agencies, including reliability and assurance, and social media search, including information sharing and information search, influenced Chinese tourists’ satisfaction in Zhoushan Zhejiang. The recommendations to improve travel agencies' business are provided in detail. Description: A Thesis Submitted In Partial Fulfillment Of The Requirements For The Degree Of Master Of Management In Management Science Institute Of Science Innovation And Culture Rajamangala University Of Technology Krungthep Academic Year 2023 Copyright Of Rajamangala University Of Technology Krungthep, Thailand Sun, 01 Jan 2023 00:00:00 GMT https://dspace.rmutk.ac.th/jspui/handle/123456789/4862 2023-01-01T00:00:00Z https://dspace.rmutk.ac.th/jspui/handle/123456789/4861 Title: The Factors Influencing Chinese Consumer Purchase Intention Through Webcast Transaction Authors: Li, Jianing Abstract: Although live webcast transactions have only emerged for a few years, they have rapidly grown from obscurity to near-ubiquity. Webcast transactions have significantly influenced the economy and society in a very short period. E-commerce platforms are the root of live webcast transactions, and as the leader of live webcast transactions, e-commerce anchors are undoubtedly the most influential. Since 2020, live webcast transactions have become the choice of many merchants. The influx of diversified funds and entities has led to the explosion of the "live streaming with goods" industry, but many problems and loopholes have also emerged. The e-commerce platform bears the brunt of the problem and deserves special attention due to its essential and critical position in live trading. This paper aims to investigate the factors influencing Chinese consumer purchase intention based on three aspects: demographic factors, consumer behavioral factors, and marketing mix 7ps factors. The quantitative method based on questionnaires is applied. Descriptive statistics such as frequency, percent frequency, mean, and standard deviation are introduced. Various inferential statistical methods are used to test the hypothesis, particularly the Independent Sample t-test, the One-way ANOVA, the Two-way ANOVA, and the Multiple Regression analysis. The results obtained from the study indicate that differences in Age, Educational Level, and Monthly Income generate differences in Consumer Purchase Intention when the Two-way ANOVA Statistics are applied. Regarding Consumer Behavior, it is evident that differences in Money Spent, Purchasing Reasons, and Terms of Payment generate differences in Consumer Purchase Intention, confirmed by the One-way ANOVA statistics. The results of the Multiple Semi-Log Linear Regression Analyses show that there is a significant positive impact of Marketing Mix 7Ps (Product Feature, Price Feature, Place Feature, Promotion, People Feature, Process Feature, and Physical Evidence) on Consumer Purchase Intention. The recommendation is that webcast transactions should continue to be developed and grow, bringing consumers more convenience and benefits and creating many opportunities for more e-commerce businesses. With the continuous innovation of technology, webcast transactions will become more and more intelligent, and there will be more industries to carry out webcasts, providing consumers with more kinds of products to choose from. Description: A Thesis Submitted In Partial Fulfillment Of The Requirements For The Degree Of Master Of Management In Management Science Institute Of Science Innovation And Culture Rajamangala University Of Technology Krungthep Academic Year 2023 Copyright Of Rajamangala University Of Technology Krungthep, Thailand Sun, 01 Jan 2023 00:00:00 GMT https://dspace.rmutk.ac.th/jspui/handle/123456789/4861 2023-01-01T00:00:00Z https://dspace.rmutk.ac.th/jspui/handle/123456789/4860 Title: International Competitiveness of Thai Higher Education, 2013-2023 From a Student Satisfaction Perspective Authors: Zhong, Jiacheng Abstract: To cope with the decreasing number of students and increase revenue for survival, Thai universities have been dedicated to internationalizing their degree programs for overseas recruiting, especially from China, since the 2010s. They succeeded in the China market, particularly in terms of student recruiting. According to an unofficial estimate, in 2022, around 32,000 Chinese students will be studying in public and private Thai universities. Notwithstanding, Thai universities are criticized for pursuing income by sacrificing quality, while Chinese students are regarded as their “cash cow.” Maintaining their international competitiveness while not compromising the required rate has become a burning problem for Thai universities to solve today. Taking the nine Rajamangala Universities of Technology (RMUT) as examples, the present research examines the competitiveness of Thai public universities in the international market through a SWOT analysis. However, it is pioneering in terms of student satisfaction. This research surveyed Chinese students at 3 of the 9 RMUTs, which currently host more than 300 Chinese students. The questionnaires were designed to investigate four factors: 1) admission, 2) curriculum design, 3) tuition, miscellaneous fees, and living expenses, and 4) students. Twenty-five people from these three universities were interviewed. The results indicate that Chinese educational agencies enrolled 85% of the student respondents in the studied RMUTs; they translated the curriculums from their original Thai version into English, and most responsible lecturers lacked the necessary language and academic skills to instruct and counsel postgraduate students. The agents frequently overcharged tuition in the universities' name, and the living expenses have risen over the past three years. Chinese educational agents primarily send and pay representatives to operate the student service, while the university staff either lacks English proficiency or is irresponsible in communication. The researcher argues that all this has undermined Thai public universities' competitiveness in the Chinese market in the past years and impacted the public perception of Thailand, which has always been optimistic. Description: A Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy in Management Science Institute of Science Innovation and Culture Rajamangala University of Technology Krungthep Academic Year 2024 Copyright of Rajamangala University of Technology Krungthep, Thailand Mon, 01 Jan 2024 00:00:00 GMT https://dspace.rmutk.ac.th/jspui/handle/123456789/4860 2024-01-01T00:00:00Z