https://dspace.rmutk.ac.th/jspui/handle/123456789/4839 วิทยานิพนธ์ระดับปริญญาโท 2026-04-14T19:02:21Z https://dspace.rmutk.ac.th/jspui/handle/123456789/4988 Title: The Influence of Employee Consciousness and Corporate Environment on the Quality of Work Authors: Yu LIU Abstract: This study examines the impact of demographic factors, employee consciousness, and corporate environment on work quality, with a refined focus on the dominant role of corporate policies and organizational culture. Utilizing a questionnaire survey across various industries and regions, the research identifies key factors that shape employee performance. The findings reveal that education level and geographic location have a significant impact on work quality, whereas gender and income have no notable effect. Additionally, employee job satisfaction and professional identity are strong predictors of performance, whereas work attitudes and self-efficacy exert limited influence. Most critically, the corporate environment—specifically, organizational culture and HR policies—plays the most decisive role in shaping work quality. In contrast, the physical work environment and social interactions among employees make only a modest contribution. These results provide empirical support for HR strategies that prioritize structured leadership, clear policies, and region-specific workforce management to enhance job performance and organizational effectiveness. Description: A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Management in Management Science Institute of Science Innovation and Culture Rajamangala University of Technology Krungthep Academic Year 2024 Copyright of Rajamangala University of Technology Krungthep, Thailand 2024-01-01T00:00:00Z https://dspace.rmutk.ac.th/jspui/handle/123456789/4987 Title: The Key Factors Influencing the Organizational Innovative Behavior of International Enterprises in China Authors: Yanmei LUO Abstract: In the context of globalization, the internationalization of Chinese enterprises has become a crucial means to promote national economic growth and enhance international competitiveness. The purpose of this study is to examine, in depth, the impact of external and internal factors on the internationalization strategies of Chinese enterprises, providing a scientific basis for formulating effective internationalization strategies through theoretical analysis and empirical research. The study combines a questionnaire survey and quantitative analysis to collect a large amount of firsthand data, revealing the specific mechanisms of different factors in the internationalization strategy. This study enriches the theory of enterprise internationalization and provides practical guidance for enterprise managers, thereby having great theoretical and practical significance. Description: A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Management in Management Science Institute of Science Innovation and Culture Rajamangala University of Technology Krungthep Academic Year 2024 Copyright of Rajamangala University of Technology Krungthep, Thailand 2024-01-01T00:00:00Z https://dspace.rmutk.ac.th/jspui/handle/123456789/4986 Title: The Influence of Marketing Mix 7Ps and Service Quality on the Brand Loyalty of Disneyland in China Authors: Yaru GAO Abstract: This research aims to examine the influence of demographics, the 7Ps of the marketing mix, and service quality on Disneyland's brand loyalty in China. The researcher used the questionnaire as the research tool and collected data from 436 visitors who visited Disneyland in China. Descriptive statistics were used to analyze data, including Frequency, Percentage, Mean, Standard Deviation, and inferential statistics, including independent-samples t-tests, One-way ANOVA, LSD, and Multiple Linear Regression, at the 0.05 significance level. The results showed that most respondents were male, aged 26-35, held a bachelor's degree, were employees, and had a monthly income of 5,000 CNY or less. The first hypothesis was tested, and the results showed that among demographic factors, age and education level significantly affected brand loyalty among visitors to Disneyland in China. The results of the second hypothesis tested indicated that, within the marketing mix, the 7Ps (product, place, promotion, process, and physical evidence) significantly influenced brand loyalty. For the last hypothesis tested, the results also found that service quality (tangibles, reliability, responsiveness, assurance, and empathy) significantly influenced brand loyalty. Description: A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Management in Management Science Institute of Science Innovation and Culture Rajamangala University of Technology Krungthep Academic Year 2024 Copyright of Rajamangala University of Technology Krungthep, Thailand 2024-01-01T00:00:00Z https://dspace.rmutk.ac.th/jspui/handle/123456789/4985 Title: The Effect of Workplace Fun and Organizational Identification on Employee Innovation Behavior in IT Companies Authors: Wei HUANG Abstract: This study explores how workplace fun, organizational identification, and demographic factors influence employee innovative behavior (EIB) in Chinese IT companies. Based on Social Exchange Theory and Affective Events Theory, the research collected 400 valid responses via a questionnaire. It analyzed the data using linear regression, t-tests, and Analysis of Variance (ANOVA). The results indicate that both workplace fun and organizational identification positively impact employee innovative behavior. Additionally, demographic factors such as age, education level, work experience, and position significantly influence employee innovative behavior, while gender does not. This study finds that workplace fun provides employees with positive emotional experiences, enhancing their intrinsic motivation and willingness to innovate. Organizational identification fosters a sense of belonging and alignment with organizational goals, further stimulating innovative behavior. Furthermore, older employees who are more educated, have longer work experience, and hold technical or R&D positions demonstrate higher levels of innovative behavior. This research offers valuable insights for IT companies. It suggests that managers should create a fun workplace environment and promote organizational identification to enhance employees' innovation capabilities, helping companies maintain a competitive edge in a fiercely competitive market. Description: A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Management in Management Science Institute of Science Innovation and Culture Rajamangala University of Technology Krungthep Academic Year 2024 Copyright of Rajamangala University of Technology Krungthep, Thailand 2024-01-01T00:00:00Z