International College Establishment Project https://dspace.rmutk.ac.th/jspui/handle/123456789/61 2025-11-02T13:29:39Z 2025-11-02T13:29:39Z Xu, Jindong https://dspace.rmutk.ac.th/jspui/handle/123456789/4627 2022-07-18T15:12:58Z 2021-01-01T00:00:00Z

Title: Study on the impact of management team stability of project performance Authors: Xu, Jindong Abstract: In the context of the transition from rapid economic development to stable economic development, project management capabilities have become one of the important factors for companies to maintain their competitive advantages. More and more companies have put forward the concept of reducing costs and increasing efficiency, which is important for project management teams. The stability puts forward higher requirements. The stability of the project management team plays an increasingly obvious role in the improvement of project performance, and its importance is increasing. Research on the impact of the stability of the project management team on project performance and the specific impact mechanism is also becoming more and more important Meaning.

2021-01-01T00:00:00Z Yuan, Jiahao https://dspace.rmutk.ac.th/jspui/handle/123456789/4580 2022-03-29T08:23:00Z 2021-01-01T00:00:00Z

Title: Factors influencing Chinese consumers’ attitudes and behaviors towards wine Authors: Yuan, Jiahao Abstract: While China has a huge market, marketing researchers have yet to fully explore what drives consumers to buy wine. This study uses a modified planned behavior theory model to explore the factors influencing Chinese consumers' attitudes and behaviors in purchasing wine. This study took 400 consumers from Chengdu, China as a sample. SPSS and AMOS were used for data analysis, and a structural equation model was used for regression analysis. The results showed that the factors of consumers' personal characteristics had an important influence on the purchasing intention and behavior of wine, and the factors of product quality had a significant influence on the purchasing intention and behavior of grape wine. In addition, the research shows that consumers' knowledge level and purchasing motivation have a significant influence on wine purchasing intention and purchasing behavior. Researchers suggest that wine enterprises should deeply study the product preferences of wine consumers, and produce and develop marketable wine products. Wine enterprises should pay attention to the construction of wine tourism resources, develop wine tourism projects, and promote wine consumption by wine tourism.; An Independent study submitted in partial fulfillment of the requirements for the Master's Degree of Arts in Human Resource Development and Management of International College, Rajamangala University of Technology Krungthep Academic Year 2021

2021-01-01T00:00:00Z Liang, Jiquin https://dspace.rmutk.ac.th/jspui/handle/123456789/4579 2022-03-29T07:49:58Z 2021-01-01T00:00:00Z

Title: The influence of artist authenticity on consumers’ perceptions and behavioral intentions across genders in China’s art market Authors: Liang, Jiquin Abstract: Although the Chinese art market is a huge industry, marketing researchers have not yet fully explored the factors that drive consumers to buy artwork. This research draws on real research in the fields of art, marketing and psychology, and explores the influence of artists' perception of motivation on consumers' motivation and behavior. This study applies 518 participants from Chengdu, China as a sample. 500 valid questionnaires were collected. SPSS and AMOS are used for data analysis, and a structural equation model is used for regression analysis. The results show that the authenticity of an artist affects consumers' attitudes towards artists, and in turn, affects consumers' evaluation of artists' works and their behavioral intentions. In addition, studies have shown that women and men have different evaluations of artwork. Researchers believe that information about the artist who created a particular work is an important aspect that consumers need to consider.; An Independent study submitted in partial fulfillment of the requirements for the Master's Degree of Arts in Human Resource Development and Management of International College, Rajamangala University of Technology Krungthep Academic Year 2021

2021-01-01T00:00:00Z Xiaodong, Tan https://dspace.rmutk.ac.th/jspui/handle/123456789/4573 2022-03-29T07:44:57Z 2021-01-01T00:00:00Z

Title: The study of the predict factors affected on job satisfaction of university teachers at the Tumyu education group, Wuhan,China Authors: Xiaodong, Tan Abstract: This paper aims to explore the relationship between overall job satisfaction and salary expectation, challenging work, and learning opportunities. This study in the Wuhan Tumyu education group as a sample in Wuhan university is based on a questionnaire survey of the teachers' job satisfaction. All variables from the literature review of previous research. The total of 400 questionnaires was handed out to university teachers in Wuhan and passed the reliability and content test, and this study is valid. All the data from the respondents include the general information and the relationship between each variable. All the data are input into the SPSS, using simple linear regression to measure the relationship between the variables. Then, the researcher found that 276 males and 124 females joined this research. Most of the respondents' age was between 25 and 30 years old, and most respondents were married. Most of the respondents own master's degrees, and most of their income is between 3000-5000 RMB every month. The results showed that there is a significant relationship between expectation, job challenge, and learning opportunity with overall job satisfaction. And Most respondents prefer teaching more than research. For the managers of Chinese education groups, they need to care about the mind of teachers; increasing job satisfaction can reduce the turnover rate of those education groups, improve their teaching and research ability, and then increase reputation. In addition, managers of education groups need to care about the payment of teachers, and sometimes, they also can provide some challenging jobs and learning opportunities to those teachers.; An Independent study submitted in partial fulfillment of the requirements for the Master’s Degree of Business Administration International Collage, Rajamangala University of Technology Krungthep Academic Year 2021

2021-01-01T00:00:00Z